Prove what your campaigns actually produced.
Waypoint turns your customer's existing traffic into form completions and AI conversations that carry their full origin story — referrer, click ID, landing page and campaign — delivered straight into their CRM.
Request a DemoAgency partners get special pricing. We'll walk through it on the call.
We sit on top of the website you built. We don't replace it.
Waypoint is a conversion layer, not a platform. It adds a Navigator overlay and guided ProForms to your customer's existing site, turning traffic into completed inquiries and delivering each one with its full attribution attached. The site stays the site you built.
- A conversion layer on the site you already built
- ProForms and AI conversations that turn visitors into completed inquiries
- The attribution record that follows every lead into the CRM
- Integrations with the platforms you and your customer already run
- A website platform or CMS — we don't rebuild, host or take over the site
- A CRM — leads land in the one your customer already runs
- A call tracking vendor — we integrate with CallRail
- A marketing automation suite — we integrate with HubSpot
- A media buyer — that is your work, and we are not coming for it
The narrow scope is deliberate. It is why we integrate instead of compete — and it is why we are priced the way we are.
Form completions
Navigator and guided ProForms convert visitors into completed inquiries, each one carrying the referrer, click ID, landing page and campaign that produced it.
AI conversations
An AI assistant can hold a conversation with a visitor and produce a lead from it, reported alongside form completions in Premium Analytics.
Not everyone in senior living is ready for AI, and that is fine. It is a switch you turn on when the operator wants it. Plenty of communities run ProForms only and get the full attribution picture either way.
Most agencies don't lose accounts because the campaigns failed.
They lose them because nobody could prove they worked. Here's the difference that makes.
Clicks, impressions, and a shrug
- Form fills counted, but nobody knows which campaign made them
- Phone leads invisible, so half the result never shows up
- Smart Bidding optimizing toward thank-you-page views
- Renewal conversations that turn into disagreements
Every lead traced to what created it
- Campaign, keyword and channel on the CRM record itself
- Calls matched to sessions and counted like form fills
- Real lead outcomes pushed back into Google Ads automatically
- A renewal deck that writes itself, and holds up
- You look like the agency that finally got attribution working
Every lead arrives knowing where it came from.
No tag surgery, no spreadsheet reconciliation. Captured on every submission and delivered with the lead.
Six custom variables, mapped to their CRM
You decide what V1–V6 carry — a source code, a campaign name, an ad creative. Tell us the values and we map each one to the right field, per form.
- Referrer, GCLID, landing page, True Source and UTMs on every row
- Works whether ads link straight to the ProForm or to the customer's site
- Mapped per ProForm by our team — nothing for you to maintain
- Full JavaScript implementation guide for your developers
Running something else? Tell us on the call — most systems that accept a lead payload can be mapped.
Best of breed, by design.
We could have built our own call tracking and our own marketing automation. We chose not to. Each of these is a category leader your customer may already be paying for — and the agency relationship around it stays exactly where it is.
Offline conversions, uploaded for you
Connect once and Waypoint pushes real lead conversions back automatically, matched to the original click. It also maintains a Customer Match audience, refreshed daily. All personal data is hashed, and consent travels per record.
Calls counted like form fills
Phone leads stop being invisible. Calls are matched to the session behind them and appear alongside form completions with first-touch attribution and keyword detail, right inside Premium Analytics.
Submissions land on the right contact
When a prospect converts on your customer's website, we read the HubSpot tracking cookie and pass it through — so the lead ties to the existing contact and the timeline stays intact instead of fragmenting into duplicates.
Conversion events, configured for you
Tell us the event names and parameters you want and we configure the gtag() call on every ProForm. Works with a direct GA4 install or your existing GTM container.
One place to see whether it's working.
Conversion, call and chat performance across every location — without exporting anything or rebuilding a dashboard each month.
- Conversion Performance — views, starts, completions and rate
- Website Traffic — what's arriving and where it goes
- Location Comparison — side-by-side across the portfolio
- ProForms Comparison — which forms convert and which stall
- Call Intelligence — call volume and outcomes from CallRail
- Chat Intelligence — conversations and the leads they produce
All the data, and every export, in one place.
When you need the raw records rather than a dashboard — a board deck, a customer QBR, your own BI stack. No support ticket, no waiting on a CSV from us.
- Leads with full attribution — every field on every row
- Google Ads export — pre-formatted for the offline conversion import
- Form responses — every answer to every step
- Scoped how you report — by date, location, or whole portfolio
Implementation guides written for your team, not ours.
Every integration documented end to end — the code, the load order, the testing steps, the troubleshooting table.
Special pricing for agencies running multiple accounts.
We are competitively priced because we do one thing well rather than a dozen things adequately — you are not paying for modules you will never switch on. Special pricing then recognizes that you're bringing us more than one customer and handling your own implementation: better rates, one point of contact, and terms built around a book of accounts rather than a single site.
We'll go through the numbers on the call.
Talk to Us About Special PricingSee it against one of your own accounts.
We'll walk through a live customer site, show you exactly what attribution data would come back, and what the reporting looks like on the other side.
Request a Demo