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April 2, 2025
Buyer’s Journey 2.0 – The Business
The senior living sales landscape is evolving, and traditional marketing and sales strategies may no
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March 24, 2025
Tips to Debunk the Top 5
If you have read my previous blogs or met me, you know I am very
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February 28, 2025
5 Senior Living Marketing Trends to
Cautiously optimistic. As I sit here at my computer and think about 2025, these two
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February 6, 2025
Introducing Waypoint Converts Office Hours: Your
At Waypoint Converts, we know that AI-driven website personalization can be a game-changer for businesses
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November 15, 2024
How to Supersize Your Pay-Per-Click Strategy!
Pay-per-click (PPC) advertising is crucial in senior living marketing because it reaches prospective residents and
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October 19, 2024
Content That Converts for Skilled Nursing
There’s an old adage that states, “You can lead a horse to water, but you
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October 10, 2024
How to Turn Your Skilled Nursing
As I sit here on a beautiful fall afternoon in New England and write this
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October 6, 2024
Get Smart About AI for Senior
Artificial Intelligence (AI) isn’t just a buzzword anymore—it’s a game changer! According to a recent
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September 27, 2024
The Importance of 24/7 Live Chat
Having a live agent chat feature on your website was once nice, but those days
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September 11, 2024
How to Deliver Personalized Website Experiences
Your website’s home page is your most valuable real estate for engaging and converting visitors
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