Offline conversion tracking
When a visitor arrives from one of our customer's Google Ads and later becomes a qualified lead, we send that conversion event back to their Google Ads account. This lets them see which ads produce leads, not just clicks.
Google Ads Integration
Lead data that flows back into your campaigns
Waypoint Converts is a B2B conversion tracking platform for multi-location businesses. This integration lets our customers connect their own Google Ads account so the leads we capture on their website are reported back to the campaigns that produced them.
About the application
What Waypoint Converts does
Waypoint Converts is software used by multi-location businesses — senior living operators, healthcare providers, and franchise organizations — to capture and track leads from their websites. Our products include Navigator (a website call-to-action hub), ProForms (multi-step lead capture forms), AI assistants, and Premium Analytics reporting.
Businesses subscribe to Waypoint Converts and install our tools on their own websites. When a visitor submits a form or places a call, we record that lead and report on where it came from.
Integration features
What the Google Ads integration does
Customer Match audiences
Our customers can build remarketing audiences in their own Google Ads account from their lead data. Contact identifiers are hashed using SHA-256 in our systems before they are ever sent to Google.
How data moves
Where the data goes
Every transfer runs in one direction — from our customer's own website to our customer's own Google Ads account.
01
Lead captured
A visitor submits a form or calls a tracked number on our customer's website. We record the lead and the Google click identifier that brought them there.
02
Hashed in Waypoint
Email addresses and phone numbers are normalized and hashed with SHA-256 in our backend. Plain-text contact details are never sent to Google for advertising.
03
Sent to their account
The conversion event or hashed audience member is uploaded to the Google Ads account that the customer authorized — never to any account they do not own.
One direction only. We upload conversion events and audience members. We do not export, store, or analyze our customers' Google Ads campaign, performance, or reporting data.
Permissions
How we use Google user data
When a Waypoint Converts customer connects their Google Ads account through Google's OAuth consent flow, we request the following permissions.
.../auth/datamanager
Google Data Manager
Used to upload offline conversion events and to create and manage Customer Match audiences in the customer's own Google Ads account.
.../auth/adwords
Google Ads
Used to display the connected account name and Customer ID so the customer can confirm the correct account is linked, and to list their existing conversion actions so they can map Waypoint lead events to them.
We only access Google Ads accounts that have been explicitly authorized by their owner. We never receive or store Google account passwords, and customers can disconnect at any time from their Waypoint dashboard or their Google Account permissions page.
Waypoint Converts' use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We do not sell Google API data, use it to serve advertisements to end users, or transfer it to third parties except as necessary to provide the service.
Privacy Policy
Full details on how we collect, use, share, and retain data — including everything transmitted through this integration.
Read our Privacy Policy