Google Analytics Integration
Connect your Google Analytics account to unlock complete conversion funnel insights with Waypoint Converts Premium Analytics.
Complete Your Conversion Picture
Waypoint Converts integrates with your Google Analytics account to combine your existing web analytics data with our Premium Analytics platform. This integration gives you a unified view of your entire customer journey—from the first website visit to final conversion.
By connecting Google Analytics, you’ll see exactly how visitors interact with your site before, during, and after they convert, enabling smarter optimization decisions.
What Data We Access
When you connect your Google Analytics account to Waypoint Converts, we securely access the following data:
Traffic & User Behavior Data
– Page views and session information
– Traffic sources (organic, paid, referral, direct)
– User demographics and interests
– Device and browser information
Conversion & Goal Data
– Goal completions and conversion rates
– E-commerce transaction data
– Custom events and event tracking
– Conversion paths and attribution data
Campaign Performance Data
– UTM campaign parameters
– Ad performance metrics
– Landing page performance
– Channel attribution data
How We Use Your Google Analytics Data
Your Google Analytics data is used exclusively to enhance your Waypoint Converts Premium Analytics experience. Specifically, we use this data to:
1. Build Complete Conversion Funnels
We combine your Google Analytics traffic data with our conversion tracking to show you the complete journey from first touch to conversion. See which channels, campaigns, and content drive the most valuable visitors.
2. Enhance Attribution Reporting
Understand the full path to conversion by merging GA’s multi-touch attribution data with Waypoint Converts’ conversion intelligence. Know exactly which marketing efforts contribute to your bottom line.
3. Identify Drop-Off Points
Analyze where potential customers exit your funnel by correlating GA behavior data with our conversion tracking. Pinpoint exactly where to optimize for better results.
4. Power Advanced Segmentation
Create sophisticated audience segments based on combined GA and Waypoint data, allowing for more precise targeting and personalization strategies.
5. Generate Unified Reports
View all your critical metrics in one place—no more switching between platforms. Our integrated dashboards combine GA data with Premium Analytics for comprehensive insights.
How the Integration Works
Connecting your Google Analytics account to Waypoint Converts is simple and secure:
1. Authorize Access
After logging into your Waypoint Converts account, navigate to Settings > Integrations and click “Connect Google Analytics.” You’ll be redirected to Google to authorize access.
2. Select Your Property
Choose which Google Analytics property you want to connect. You can connect multiple properties if you manage multiple websites.
3. Start Analyzing
Once connected, Waypoint Converts begins importing your historical data and continuously syncs new data. Your unified analytics dashboards are ready to use immediately.
Security & Privacy Commitment
Secure OAuth 2.0 Connection
We use Google’s OAuth 2.0 protocol for authentication, which means we never see or store your Google password. Your credentials remain completely secure.
Read-Only Access
Waypoint Converts only requests read-only access to your Google Analytics data. We cannot modify, delete, or alter your GA data in any way.
Encrypted Data Transmission
All data transferred between Google Analytics and Waypoint Converts is encrypted using industry-standard TLS/SSL protocols.
No Third-Party Sharing
We never sell, rent, or share your Google Analytics data with third parties. Your data is used solely to provide you with Premium Analytics services.
Revoke Access Anytime
You maintain complete control. Disconnect the integration at any time from your Waypoint Converts dashboard or directly from your Google Account settings.
Compliance & Standards
Our integration complies with Google’s API Services User Data Policy and all applicable data protection regulations including GDPR and CCPA.
Our Data Usage Policy
Waypoint Converts’ use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
Specifically, this means:
– We only request access to the data we need to provide our Premium Analytics services
– We use your data transparently and only as described on this page
– We do not use your Google Analytics data for advertising purposes
– We do not transfer your data to third parties except as necessary to provide our services (e.g., secure cloud hosting)
– We do not use your data to build user profiles for purposes unrelated to our service
Ready to Get Started?
Connect your Google Analytics account today and unlock the full power of Waypoint Converts Premium Analytics.
Need help connecting? Check our Help Center or contact our support team.
Frequently Asked Questions
Q: What Google Analytics permissions does Waypoint Converts need?
We request read-only access to your Google Analytics data. Specifically, we use the https://www.googleapis.com/auth/analytics.readonly scope, which allows us to view your Analytics data but not modify it.
Q: Can I disconnect the integration later?
Yes, absolutely. You can disconnect Google Analytics at any time from your Waypoint Converts dashboard or by revoking access in your Google Account permissions page. Your existing data in Waypoint Converts will remain, but we’ll stop syncing new data.
Q: How far back does the data sync go?
We import up to 13 months of historical data from your Google Analytics account to provide robust trend analysis and year-over-year comparisons.
Q: Does this integration work with GA4?
Yes, Waypoint Converts supports both Universal Analytics (GA3) and Google Analytics 4 (GA4). You can connect either or both properties.
Q: Will this affect my Google Analytics data or setup?
No, the integration is completely read-only and non-invasive. We don’t modify your Google Analytics configuration, tracking code, or any existing data.
Important Information
– Privacy Policy – Learn how we protect your data
– Terms of Service – Our service agreement
– Contact Us – Questions? We’re here to help
