- Built For Marketing Agencies
Your clients’ websites are converting visitors—but which campaigns actually drove them? Waypoint captures referrer URLs and GCLID data automatically, so you can scale what works and cut what doesn’t.
- The Agency attribution gap
You’re Running Great Campaigns With No Way to Prove It
Your clients’ websites capture a name and phone number—but nothing about which channel sent that person. Without source data on every form submission, your agency is flying blind.
Your client asks ‘which of my Google Ads campaigns actually generated leads last month?’ and you’re stuck stitching together GA4 data, CRM exports, and guesswork. Without GCLID on every form submission, you can’t give a clean answer.
When you recommend shifting spend from one campaign to another, you need data your client trusts. Without form-level attribution, every budget conversation is a debate instead of a decision.
Managing attribution across 10, 30, or 100+ community websites with UTM parameters and GTM setups is brittle. One redirect, one misconfigured tag, and your tracking breaks—and you don’t find out until the client asks why the numbers look off.
Your client asks ‘which of my Google Ads campaigns actually generated leads last month?’ and you’re stuck stitching together GA4 data, CRM exports, and guesswork. Without GCLID on every form submission, you can’t give a clean answer.
- How it Works
Automatic Attribution, Zero Extra Setup
Waypoint captures source data the moment a visitor arrives on your client’s site—and carries it through to every form completion that reaches their CRM.
Whether they clicked a Google Ad, came from a referral site, or found the community through organic search—Waypoint detects the traffic source instantly by reading the referrer URL and any URL parameters.
- document.referrer
If a GCLID is present in the URL (from Google Ads auto-tagging), Waypoint extracts and stores it automatically. The same goes for referrer URL, UTM parameters, and landing page URL—all without manual tagging on your end.
- ?gclid=EAIaIQob...
When a visitor completes a ProForm or engages with Navigator, all captured attribution data is included with the submission sent to your client’s CRM or email notification. No data lost. No extra integrations.
- CRM → Lead Source: Google Ads
- Why Agencies Choose Waypoint
Attribution That Makes Your Agency Indispensable
When every form conversion comes with source data attached, your reporting gets sharper, your optimizations get smarter, and your client relationships get stronger.
Prove Campaign ROI With Real Data
Every form completion includes the GCLID that ties it to the exact Google Ads campaign, ad group, and keyword your team is managing. No more piecing together GA4 reports and CRM exports to justify performance.
Make Budget Decisions, Not Budget Guesses
When you can see which campaigns and channels drive actual form conversions, shifting spend becomes a data conversation instead of a political one. Scale what works. Cut what doesn't.
Attribution Across Every Client Site
Waypoint works across all community websites you manage. Each location captures source data independently—giving you a portfolio-wide view of what's driving conversions without configuring GTM on every site.
Reporting That Retains Clients
Transparent, source-level conversion reporting builds trust. When your client's executive team can see every form completion traced back to the campaign that drove it, your value as a partner is undeniable.
- What Your Clients See
Attribution Data That Flows
Into Their CRM
Your clients don’t need to configure anything. Waypoint captures referrer URL, GCLID, landing page, and UTM data automatically and includes it with every form submission sent to their CRM—whether that’s WelcomeHome, SHERPA, Aline, Salesforce, or HubSpot.
- Why Agencies Choose Waypoint
Attribution That Makes Your Form Conversion
Every form completion across your clients’ websites includes rich source data—automatically appended, no setup required from you or the operator.
Data Point
What It Tells You
Example
- Referrer URL
The website or page the visitor came from before landing on your site.
- google.com/search?q=senior+living
- GCLID
Google Ads click identifier—ties the form conversion to the exact campaign, ad group, and keyword.
- ?gclid=EAIaIQobChMI...
- Landing Page URL
The first page the visitor saw, including all URL parameters.
- /assisted-living/?gclid=...
- UTM Parameters
Campaign tracking tags (source, medium, campaign) if present.
- utm_source=google&utm_medium=cpc
- Frequently Asked Questions
