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Products Β β€ΊΒ  Navigator
β˜… Our Flagship Product

Navigator.

One conversion hub that meets every visitor exactly where they are in their journey.

Don't give your website visitors only one way to convert. Navigator puts every call-to-action β€” calls, forms, chat, surveys, AI β€” into a single, beautifully branded hub that guides prospects into your sales funnel on their terms.

1 hub
Every CTA in one branded place
100%
Matched to your brand & identity
GA4+
Industry-leading native integrations
Waypoint Navigator conversion hub shown on a website
The ultimate website assistant

Exceptional features. Unmatched capabilities.

Navigator makes it effortless for visitors to engage the way they prefer β€” and effortless for you to capture them. It's the assistant your website has been missing.

  • βœ“
    Tailored to your businessCustom branding and CTAs set you apart with a unique identity β€” never a generic, off-the-shelf approach.
  • βœ“
    Maximize ROI on your digital investmentsIntegrate industry-leading technologies like GA4, Engagement Surveys, Live Chat, Virtual Tours, and more.
  • βœ“
    Analytics & insightsAlways know what's working, and adapt quickly as the data tells you where to lean in.
Why Navigator

Built to convert, designed to feel like you.

Tailored to your business

Fully branded CTAs, colors, and copy that match your identity β€” so Navigator feels like a native part of your site, not a bolt-on widget.

Maximize your ROI

Connect the tools you already rely on β€” GA4, Engagement Surveys, Live Chat, Virtual Tours, your CRM β€” and turn existing investments into booked conversations.

Analytics & insights

Real-time visibility into what's converting. Stay informed, spot what's effective, and adapt your funnel quickly as needs change.

The full-funnel approach

Meet prospects where they are.

Different visitors are at different stages. Navigator maps the right call-to-action to the right moment β€” from first curiosity to ready-to-decide β€” so no prospect slips through.

✦ ✦ TOP FUNNEL Awareness Β· Explore MID FUNNEL Consideration Β· Compare BOTTOM FUNNEL Decision Β· Convert ✦ AI Sales Assistant AI-guided forms at every stage β€” shorter and faster to finish Chat / Live Chat Ask a Question Get Pricing Download a Brochure Discovery Survey Speak to an Advisor Get Help Today Book Appointment
Navigator ProForms 3rd-Party AI Sales Assistant

From first click to booked appointment β€” capture every prospect, at every stage of the decision.

MOBILE

Click-to-Call β€” a persistent tap-to-dial button for mobile visitors, available across every funnel stage. Powered by Navigator.

Tracking & analytics

Know where your best leads really come from.

Every conversion through Navigator captures its true source β€” the real referrer, campaign, and click β€” not a vague "direct" or "organic." That attribution flows straight to your analytics and CRM, so you can measure what actually drives booked appointments and double down on it.

True lead-source tracking

Capture the genuine first-touch source, campaign, and click ID behind every lead β€” preserved even across multiple visits and sessions.

Full-funnel analytics

See which CTAs and funnel stages convert, in real time, so you can shift budget and attention toward what's working.

Flows into your stack

Push attribution and lead data automatically into GA4, Google Ads, HubSpot, and your CRM β€” no manual tagging or guesswork.

Plays well with your stack

Integrate the technologies that already power your growth.

Navigator connects to the platforms and CRMs your team relies on, so leads and data flow straight to where you work.

+GA4 +Google Ads +HubSpot +Engagement Surveys +Live Chat +Virtual Tours +Salesforce +WelcomeHome +Sherpa +JUVO

The Navigator helps our customers convert into our sales funnel in a way that is comfortable for them and meets them wherever they are in the sales journey. The data flows directly to our CRM so we can look at our success metrics. The Waypoint team is responsive and is great to work with.

M
Maplewood Senior LivingWaypoint Navigator customer

Choose the best. Get the Navigator today.

See how a single, branded conversion hub turns more of your visitors into real conversations.

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