
Your website is your digital front door—open 24/7 to welcome and engage potential residents and patients. At RETHINK, meet Waypoint Converts to discover how to turn every visit into an opportunity.
Let your website work smarter, not harder—start turning clicks into new customers today.

Meet the AI Assistant Driving 200% More Conversions
With Waypoint Converts, our AI-powered website assistant explicitly built for senior living and skilled nursing, you can turn every visit into an opportunity.
Some customers have seen up to a 200% increase in website conversions after implementing this technology.

Everything You Need to Know about RETHINK
Join us at RETHINK for two days of transformative insights, hands‑on workshops, and networking opportunities designed to elevate your marketing strategy.
- Date & Location: Aug. 19 – 20, Chicago, IL
- Who Should Attend: Marketing leaders, executive directors, sales teams, and digital strategists in senior living and skilled nursing.
- What’s Included: Keynote sessions, product showcases, and exclusive partner meetups.
Trusted by Top-Tier Senior Living Companies
Hear from senior living professionals who’ve transformed their websites with Waypoint Converts and strategies shared at RETHINK.


“We immediately saw a 20% increase in website leads by adding the Navigator to all of our community websites.”
Charter Senior Living
Don’t Miss Out—Rethink Your Digital Strategy
Grab a coffee with the Founders of Waypoint Converts and learn how we can help increase your website conversions.
Our customers have experienced the following successes:
- Average Lead conversion rates of 18%-42%
- Average form completion rates of 38%
- Increase lead conversion by up to 200%
