Free Webinar  ·  May 13, 2025

Zero-Click Search & AI:
How Senior Living Communities
Get Found in 2026

Families are getting answers from AI before they ever visit your website. Learn what changed, why your leads may be down, and exactly what to do about it.

Tuesday, May 13, 2025
12:00 PM ET
45 Minutes
Free to Attend
Reserve My Free Spot

No tech background required.

🎁  Attendees receive a free guide to navigating the new AI search era after the session.

Why this matters right now

58.5% of Google searches end without a single click to a website
1.5B users see Google AI Overviews every month
75% of senior living consumers research options on search engines

What you will walk away with

Practical answers built for senior living operators.

No jargon. No theory. In 45 minutes you will have a clear picture of what is happening and a 90-day plan you can bring back to your team.

📉
Why leads drop even when rankings look fine Understand the real reason inquiry volume softens and it has nothing to do with your team doing anything wrong.
🔍
How families actually search in 2026 Discover the emotional, trust-driven searches families use and how AI answers them before they ever call you.
🤖
What AEO, GEO, and SEO mean Three terms explained in plain English and why you need one unified strategy, not three separate ones.
🏆
How to compete with the aggregators Learn what communities showing up in AI answers are doing differently and how to close the gap.
📋
Your 90-day action plan Leave with a prioritized, actionable roadmap covering content, reviews, local visibility, and technical foundations.
🎁
A free resource guide All registered attendees receive a guide to navigating the new AI search era after the session.

Know the language before you arrive

Three terms reshaping senior living marketing.

You will hear these constantly in 2026. Here is what they mean in plain English.

SEO Search Engine Optimization

Getting your website to rank on Google. Most communities have some version of this. It is no longer enough on its own.

AEO Answer Engine Optimization

Being the direct answer AI gives when a family asks "What is the best memory care near me?" before any website is visited.

GEO Generative Engine Optimization

Shaping how AI tools describe and discuss your community over time, based on your reviews, content, and online presence.

Your hosts

Two experts. One clear, practical session.

Terri Sullivan, CEO Waypoint Converts
Terri Sullivan Co-Founder & CEO, Waypoint Converts View LinkedIn Profile→
Terri Sullivan is the CEO & Co-Founder of Waypoint Converts, an entrepreneur, sales professional, and technology innovator with a passion for problem-solving. Since 2007, she has been dedicated to improving senior living marketing and sales, helping businesses engage and convert website visitors more effectively. Terri specializes in leveraging AI, automation, and data-driven insights to create personalized online experiences that drive real results. 
Sam Tomlinson, CEO Warschawski
Sam Tomlinson CEO, Warschawski View LinkedIn Profile →
Sam Tomlinson brings a background in finance, economics, business, and marketing, giving him a unique perspective on how to drive growth and performance. As CEO of Warschawski, he leads the agency’s overall vision, strategy, and operations while overseeing its digital and analytics capabilities.

Your community's visibility is at stake.
Join us May 13 and learn what to do.

Free. 45 minutes. No technical background required. Built for senior living marketing and sales professionals.

Reserve My Free Spot

Tuesday, May 13, 2025  ·  12:00 PM ET  ·  45 Minutes  ·  Free

Waypoint Converts
Warschawski

Turning website visitors into real conversations

Click here to convert more prospects.

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