Search has changed fast, and most senior living websites haven't kept up. Families aren't just Googling anymore. They're getting answers directly from AI — fewer clicks, fewer website visits, and more competition from directories and aggregators. So how do you make sure your community still shows up and stands out?
What you'll learn
Your hosts
Sam works at the front edge of AI search, helping brands navigate the shift from blue links to AI-generated answers. He breaks down what AEO, GEO, and SEO actually mean today — and what marketers should be doing about it right now.
Terri co-founded Waypoint Converts to help senior living operators convert the website traffic they already have. She brings a conversion-first lens to the AI search conversation, with specific moves teams can run in the next 90 days.
Who this is for
Understand where your top-of-funnel visibility is heading — and what it means for lead flow.
Get clarity on AEO and GEO, and a playbook to update your strategy before competitors do.
See how AI search reshapes attribution, ad spend, and the path from search to scheduled tour.
Get a heads-up when we publish new sessions, research, and playbooks built for senior living marketing leaders.
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